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Chinese audio and lighting industry analysis

Author:Web  AddTime:2014-10-8  Views:1658
China professional lighting and sound industry since the early 1990s started, and now has gone through four stages of development: introduction phase, rapidly rising phase, adjustment phase and stable development stage.

90 years ago belongs introduction, from 1990 to 1995 is a starting period, when people's living standards have improved rapidly, people began to demand high-quality rich spiritual activities, especially 95, Room 1996, just two years Kara OK, KTV, dance halls and other places of entertainment everywhere. A sharp rise in the entertainment industry rapid rise, professional lighting and sound to stimulate demand, which directly led to the first rapid development of this industry. However, the industry's situation was chaotic: a lot of manufacturers, dealers, works to emerge; brand scrimmage; industry regulations are not perfect; good and bad product quality; prices transparent; consumer lack of product knowledge, their behavior is mostly belong to impulse buying.

But the next few years, the lighting and sound industry growth is slowing down, entering a period of adjustment, the entire industry reshuffle, out of a considerable part of the quality of the product is not good enough and the strength of the enterprise. So far in 2001, a sharp reduction in the number of producers, the relative concentration of the brand, product quality gradually standardized, price transparency has gradually increased.

After 2002, the scale and pace of development have gradually entered a stable state. This stage of development thanks to the "Three Represents" in the Congress on the advanced culture, and accelerate the progress of our culture, government agencies stepped up the development of cultural funding, the local government also strengthened the cultural and entertainment industries development, enterprises and institutions of culture and entertainment facilities a lot of purchases. Although the first half of 2003 suffered SARS epidemic, professional lighting and sound development undergo significant impact, but with the outbreak of the last period, the demand for cultural performances not only not diminished but the market showed strong growth in the second half of 2003 and immediately ushered in a sales season, proven in 2002 - 2003 years of professional lighting and sound development steadily. After 2003, professional lighting and sound industry continues to steadily rise; 2002 - In 2005, China audio market growth rate has reached 25.8 percent, according to forecasts, the potential demand for Chinese cultural market in 2005 will reach 550 billion yuan, a huge market potential in the performing arts equipment!

But after the experience of 2008, the global financial crisis, audio and lighting industry has also been a great impact. 2013 professional audio products exports reached $ 607 million, down 9.7%. 

Number of producers basically stable, increasing the degree of brand. A few years ago professional audio manufacturer "cohabitation", the highest estimate there are more than 4,000! Small manufacturers operating has become increasingly difficult.
Product prices gradually transparent, industry profit margins tend to decline in industry profits. Because the sound of the professional requirements relative to other consumer products is relatively high, consumers rely more on brand and product prices to determine the level of sound quality. All along, the operators are "speculation" phenomenon is very serious, the quality is almost the same price but uneven, up to tens of thousands of pieces, up to two thousand dollars.
Competition means to diversify. 03 years ago the main means of competition based on price competition, especially in the same level of domestic brands, cease to none, a sale price and other means to gain greater market share. This year gradually into the era of meager profit, the brands are turning to create its own core competitiveness through improved debugging technology to create a wide range of professional services and brand communication and other ways to capture the market.

Lighting has become the perfect artistic pursuit indispensable part. With the development of lighting culture, entertainment industry large opera house, the stage of the construction of the increasingly high demand, so the market prospect of professional lighting equipment it is also getting better and better, which is gratifying.
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